The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...