The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the hig...
NEJHE NewsBlast | Jan. 13, 2021 | Will the U.S. Regain Its International Higher Ed Mojo? Plus More Big New England Appointments in D.C. https://conta.cc/2Ll7T50
Income inequality has been surging unchecked with #highered fueling division and class warfare. Revered higher ed analyst Tom Mortenson @COETalk hates to say he told us so. See his new @nebhe journal piece on Roots of the Current Crises https://bit.ly/2N0qdR9
DEADLINE EXTENDED! We are seeking faculty to participate in a regional community of practice focused on leveraging #OpenPedagogy to help create more culturally relevant curricula for students in the Northeast. Apps accepted until 1/22. Learn more & apply https://bit.ly/39AcvMC
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever... 
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the hig... 
