The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the higher ed lands...
NEJHE NewsBlast | May 25, 2022 | In Maine, a Would-Be President Withdraws, Plus Recognizing Our Gun Problem Again https://conta.cc/3wHUCYN
https://conta.cc/38hpVk1
NEJHE NewsBlast | May 18, 2022 | Amid Attacks on Critical Race Theory, Rises a New Educational Leadership and Transformation Institute for Racial Justice https://conta.cc/3Nmx9BY
https://conta.cc/3FTN5JC
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever... 
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the higher ed lands... 
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