The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the higher ed lands...
#OpenEd21 and #OER folks! I'm excited to share this CC-BY licensed @RWU_Senate resolution for course marking! Please share widely and help get this in the hands of student governments who need a model! Let's make #highered more equitable for all students!
https://bit.ly/3aYE7Mx
NEJHE NewsBlast | Oct. 20, 2021 | Key to Survival for Financially At-Risk PWIs: Recruit and Retain Black and Brown Students https://conta.cc/2XshKMe #NEJHE
NEBHE is excited to launch the North Star Collective (NSC), a group of 13 #NewEngland institutions committed to #reparativejustice and uplifting #BIPOC faculty. The pilot year will include equity work on campuses and a BIPOC Faculty Fellowship
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever... 
Not too many years ago, a school’s brand just was. Few people used the “b” word. A college or university went about its business, became known for particular strengths and weaknesses, accrued what we would now call brand attributes over time (party school, really hard to get in to, innovative curriculum), and, through word of mouth and its alumni, earned its reputation in the higher ed lands... 
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