The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
As many higher education institutions in New England grapple with how to safely reopen in the midst of the coronavirus pandemic, the physical setting of campuses becomes paramount. Indeed, NEJHE recently published a piece on the advantages of small rural campuses in the age of social distancing. Here, Leonard Yui, an associate professor of architecture at Roger Williams University in Bristol, R.I....
Looking at the housing and living challenges facing U.S. communities, one thing is clear: Smaller things are coming our way. Even in regions where open space is plentiful, living quarters are shrinking as more people simplify and economize. New houses are being built that are strikingly small, with some totaling less than 500 square feet, about a fifth of the average 2,600 square feet for American...
Architecture and Academe: College Buildings in New England Before 1860; Bryant F. Tolles Jr.; University Press of New England, 2011
It’s not the topic that New England’s higher education institutions generally boast about, but for many it is their most obvious attribute—the brick, stone, mullioned, porticoed and columned facades that helped set the standard for what much of coll...
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever... 
As many higher education institutions in New England grapple with how to safely reopen in the midst of the coronavirus pandemic, the physical setting of campuses becomes paramount. Indeed, NEJHE recently published a piece on the advantages of small rural campuses in the age of social distancing. Here, Leonard Yui, an associate professor of architecture at Roger Williams University in Bristol, R.I.... 
Looking at the housing and living challenges facing U.S. communities, one thing is clear: Smaller things are coming our way. Even in regions where open space is plentiful, living quarters are shrinking as more people simplify and economize. New houses are being built that are strikingly small, with some totaling less than 500 square feet, about a fifth of the average 2,600 square feet for American... 
Architecture and Academe: College Buildings in New England Before 1860; Bryant F. Tolles Jr.; University Press of New England, 2011
It’s not the topic that New England’s higher education institutions generally boast about, but for many it is their most obvious attribute—the brick, stone, mullioned, porticoed and columned facades that helped set the standard for what much of coll... 
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