Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ...
Did you know that #highered faculty and institutions can improve #equity and #college affordability with open educational resources? See how #OER have saved students money and level the playing field in #classrooms: https://bit.ly/3mVhU7
Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ... 
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