Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ...
NEJHE NewsBlast | May 18, 2022 | Amid Attacks on Critical Race Theory, Rises a New Educational Leadership and Transformation Institute for Racial Justice https://conta.cc/3Nmx9BY
https://conta.cc/3FTN5JC
NEJHE NewsBlast | May 11, 2022 | Closing the Covid-Induced College and Career Readiness Divide, Plus UMass Lowell Gets its First Asian American Chancellor https://conta.cc/39T5TNd
https://conta.cc/3N9Msy6
NEJHE NewsBlast | May 4, 2022 | How College Students Write the New Encyclopedia, Plus an MD Will Lead Connecticut's 12 Merged CCs and Colby Names Its First Woman CFO https://conta.cc/3KPxL1C
Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ... 
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