The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever...
All signs indicate that high school graduation rates will continue to drop due to low birth rates, leading to a potential higher education metldown that is likely to affect all academic institutions, big and small, in the years after 2024.
What steps do colleges and universities need to take to survive? The answer lies in subscribing to the law of survival of the fittest and in increasing marke...
The New York Times and The Chronicle of Higher Education recently collaborated on a piece that investigated the concerns about undergraduate business students' study habits that are highlighted in the popular book Academically Adrift: Limited Learning on College Campuses and elsewhere.
Richard Arum and Josipa Roksa, authors of Academically Adrift, claim that business majors had the "weake...
The National Association of State Procurement Officials (NASPO) will hold its "2011 How to Market to State Governments Meeting" at Boston's Marriott Copley Place from Sunday, April 3, through Tuesday, April 5.Noting that the U.S. elected 26 new governors this past fall, 15 of whom reflect a change in political party, NASPO plans one session to provide the audience insight into what happens...
The brand of a college or university is more than its logo or tagline. It's an accumulation of experiences for students, staff, faculty, alumni and community members. Marketing is part of it, but every time someone sets foot on your campus, they are walking into your brand.
This fall, fewer students will be on campuses and they may be there with less frequency. COVID-19 won’t last forever... 
All signs indicate that high school graduation rates will continue to drop due to low birth rates, leading to a potential higher education metldown that is likely to affect all academic institutions, big and small, in the years after 2024.
What steps do colleges and universities need to take to survive? The answer lies in subscribing to the law of survival of the fittest and in increasing marke...