Posts Tagged: University of Massachusetts Dartmouth Center for Marketing Research

Higher Ed Continues to Outpace Biz in Use of Social Media

Colleges and universities outpaced both the Fortune 500 and the Inc. 500 in adoption of social media in each of the past three years, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research.More than half of colleges and universities have blogs, compared with 22% of Fortune 500 and 42% of Inc. 500 fast-growing companies, according to the center's study.This...