Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ...
Not long ago, “brand” was an unmentionable word in the higher education landscape—one that came with suspicious connotations of consumer packaged goods and retail. Today, however, there’s increasingly broad acceptance that a higher education institution’s (HEI’s) brand is critical to attracting and retaining the best students and faculty, as well as engaging alumni in meaningful ways. ...