Change at the Top of Renowned Enrollment Management Firm

By John O. Harney

John J. Bonanno

Maguire Associates announced the appointment of John J. Bonanno as CEO, succeeding Linda Cox Maguire in a long-planned leadership transition at the world-renowned enrollment management firm based in Concord, Mass.

Bonanno is the former president of ESM Digital, a digital marketing firm serving higher education. He held several leadership positions at Boston University, including president of the Corporate Education Group and associate dean/CEO in BU’s Corporate and Professional Programs unit. He holds a bachelor’s degree and MBA from BU.

Linda Cox Maguire

Maguire Associates experts, including Founder and Chair Jack Maguire, have been thoughtful editorial contributors to NEJHE, including this Q&A on Inequality. (See also Seizing Growth Opportunities and Avoiding Operating Risks in Higher Education, a briefing featuring Jack Maguire, and articles by the firm’s then-senior consultant Lawrence Butler: Before We’re Up to Our Necks in Aggregators, Let’s Get Out Our Net Value Calculators!, When the Elephant Is the Room, Do We Have a Retention Problem … Or Do We Have a Problem About Retention?, and Warning Lights: New Dashboard Reports Help Institutions Gauge Their Performance.)

Recently, Maguire Associates became a Premier Partner of NEBHE, allowing the two to work more closely together to share our research results and other educational insights with New England’s education leaders.

Linda Cox Maguire’s next career stage will include her continued role as vice chair of the board and new role as special consultant at Maguire Associates.



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